Jeep Sections
If I didn't know better, I'd think that someone at Chrysler is starting to pay attention.
If I didn't know better, I'd think that someone at Chrysler is starting to pay attention.
Maybe I'm not cool enough to understand? Maybe Jeep's marketing department is phoning it in, knowing that their precious little 4x4s are selling well enough that nobody cares about their ads? I don't know.
We have discussed over and over again how hard it is to settle on a cohesive brand identity when it comes to picking web domains. Chrysler is no exception to this challenge.
Today's journey into the Internet shows us one of the reasons why I'm not a huge fan of Jeep (or Chrysler in general).
No, I'm not trying to be cute with that headline. There's a reason for it that makes my eyes roll really loudly.
Let's take a trip back in time to revisit a couple of ads from back when people were actually excited about these little pieces of junk.
Ford, GM and Chrysler all want to make getting around in their vehicles a little easier. And they have the websites to help.
You know what bugs me? When companies don't preserve simple websites that they really should do something with over the years.
Maserati has had its ups and downs over the years. How does that translate to the company's web strategy?