Go Farther

What’s the difference between Farther and Further? Farther indicates distance in space and time — person A ran farther than person b (you can remember this because it contains the word “far” which measures distance). Further is more ambiguous or immeasurable – we will further our cause by creating a website with relevant information.

If you’re in a car, going some distance, you’re probably going farther than someone else. And that’s the point of today’s ad from Isuzu.

Isuzu ad from November 1999

The ad was featured in a November 1999 magazine and touts the importance of taking your Isuzu Amigo off-road through terrain no normal car could survive. I seriously can’t recall the last time I saw an Isuzu Amigo on the road or off, so maybe they didn’t hold up that well?

Anyway, in the very bottom right corner of the ad is a reference to www.gofarther.com:

As far as top-level domains go, that one’s pretty good. It’s simple and short and embodies the do-anything nature of the car being promoted here.

Unfortunately, Isuzu has dropped the domain these days:

If I’m not mistaken, Network Solutions is one of the bigger players in the domain registration market. But it looks like someone has already bought up www.gofarther.com so it’s not really available for someone else to acquire.

Checking whois.com also doesn’t reveal too much information, other than the fact that the domain is currently managed by Network Solutions.

So there you have it. If you want to go farther, get an Isuzu Amigo. But if you want to go to gofarther.com, don’t bother. You won’t get anywhere.

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