Lincoln Vehicles

Yes, Lincoln makes vehicles.

They also have a website where you can look at those vehicles. That site is simply Clean. Straight-forward. Appropriate.

However, in my research, it appears that Lincoln’s web presence wasn’t always simply Take a look at this ad from July of 2000:

Lincoln ad from July 2000

The ad promotes the then-new Lincoln LS, which I always thought was a handsome and nicely understated car. You rarely see these anymore and rarer still are the LS models equipped with the V8 engine.

To learn more about the LS, the ad suggests we visit

It appears that Lincoln, the motor company, didn’t own at the time of this ad. Using the Wayback Machine, the oldest use of for the car company is in July of 2004.

That’s fairly consistent with most of the Lincoln ads I have clipped for this project. Ads newer than 2004 all reference or a site section on However, I do have one ad from 2002 that also references We’ll have to discuss that one later.

All the captures by the Wayback Machine for before July 2004 are page-not-found errors or blank pages. Though there is one capture that shows a mostly blank page for National Watch and Diamond. Huh?

Either way, it appears the car company did not own in the early 2000s, which is why they used

And here’s what you get when you go to today:

Oh. Well, that’s not great. And it’s made worse by the fact that shows that the Ford Motor company still owns Ford is usually pretty good with its web management strategy, so it’s disappointing to see this slip.

There were only two ads that I found in this whole project that referenced This is the other one:

Lincoln ad from July 1999

It’s about a year older than the one above and lists the site section of /LS to promote the Lincoln LS:

This ad also came with a little inset card that you could mail in for more information:

Lincoln LS Card Front
Lincoln LS Card Back

These little cards were fairly common, though, for whatever reason, Lincoln did not include the website on the card. (Some automakers do.)

As we saw before, is no longer a live site, so it’s not surprising that gives us the same error page today:

Ford can do better than this.

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